Gibson 2018 models
Another year has gone by and it is time for the yearly release of new Gibson models (again, no real idea of when they will be here in Australia). Just throwing it out there, but with guitars that are so iconic is it necessary for them to be renewing models every single year?
So what is there to say about the new models? Not much really, some new ways of treating frets and some new colours and that is about it. The Cobalt Fade is very reminiscent of the PRS Whale Blue, while the Hot Pink Fade looks like an uncooked set of ribs. Apparently, they have cryogenically treated the frets as well – but according to Sweetwater, this is something that they have been doing since 2014 anyway.
I have to say that I am not overly impressed with this years release, and that Gibson seems to be on a push to just make money regardless. The problematic thing also is that there are rumblings that they are deeply in debt with very little ability to pull themselves out of it, with the debt maturing last month.
Regardless, in my own opinion, I feel that the boutique market and comparable market (Supro, Duesenberg) are starting to gain ground and that means that people are looking for variety and as a result not buying Gibson LP’s. Even looking at PRS, they seem to be building market share as well, and with the quality and look of their instruments may be a very big competitor to Gibson even with their SE range. What are your thoughts, is a change in colours enough to get you to buy a new Gibson for a premium price, or would you rather buy on the used market?